3 Effective Ways to Succeed in Social Media Marketing

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As social networking industry is booming small business owners are looking it as a low cost marketing platform. Small businesses are considering social media as a medium to sell or resale their products.There are three simple but effective ways by which small business owners can market their products in the social media.

1. Communicate with your Customers

Marketing is all about creating and maintaining new relationship and a relationship is all about maintaining communication. So from here we can understand that communication is the most important steps to success in social media marketing.

Social media sites like Facebook, Twitter, LinkedIn allows business owners to market their products. Other web tools like podcasting (BlogTalkRadio), event coordination (Meetup), photo sharing (photobucket, Flickr), wikis (Wikipedia, answers.com), video distribution (YouTube, Metacafe) allow small business owners to share information directly with their customers.

Contents in the form of blog post, video or audio, review or comparison, social network message or tweets help to share information and guide the customers in a less formal way.

This approach builds like and trust factor between the business owners and the customers. Features like targeted viewers allow business owners to market their product to customers based on their location, gender or interests. Facebook sports this feature.

Social media’s direct communication feature helps business owners to communicate to their target customers. Social networks has made it possible for the customers to give feedback about their experience regarding the products. This feedback helps the business owners to improve their product.

2. Collaboration boost customer-owner relationship

When small businesses communicate with their target customers, they feel powerful. When the target consumers feel powerful they buy from you, trust you and stay in touch with you. It is the consumers in this era (of media marketing) who make, break or shape purchase patterns.

Small businesses create communities or join already created communities to ignite the company-consumer collaboration. These communities bring their target customers nearer to them and in turn increase their percentage of sale. Social networks like Facebook, Twitter etc. serves this purpose.

Consumers trust social networks more than the companies itself as they rely on peers other than adverts. Social collaboration has become important to boost sales and popularity of a product.

3. Entertainment attracts less interest customers

Have you ever thought why social media serves as a marketing tool? No? I’ll tell you why. Social networks are fun and full of entertainment. Small businesses market their products by entertaining the consumers. People choose the place where they feel they are being listened to and enjoy themselves.

Social networking giant Facebook, serves as an entertaining market by featuring Facebook likes or fan pages. Amount of like shows a company’s popularity (not always). Other social media sites like Twitter attracts small businesses to market their product as they too have entertaining value.

Always remember to blend your product marketing with the social media tools. Try to post some relevant videos with some humorous title. Entertainment is an important mantra for social marketing.

Sites like Facebook and LinkedIn are becoming business owners interests as they are fast, entertaining, fun and not to mention very popular.

So what will be your company’s strategy when it comes to marketing on social media?

Affiliate Course – Marketing Education 101

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It is rather mystifying why so many new marketers assume being educated isn’t important.

You wouldn’t be able to safely drive your car around town if you didn’t take driver’s training. No one would ever try to fly an airplane without going to pilot school. Yet, for some unfathomable reason, over 90% of new affiliate marketers get the crazy notion that they can cash in big without any knowledge at all. Those are the ones who complain all the time. They could be busy making money if they had only seen the importance of enrolling in an affiliate course. Marketing online is the road to making millions.

There is a right way to perform the work of an affiliate marketer.

Those are the steps and strategies that can make a millionaire out of the garbage man. There are a lot of wrong ways to be an affiliate marketer too. Like taking shortcuts and not doing the initial research needed to open up the revenue stream. One of the worst things you could do is waste tons of time hanging around in the affiliate forums. Yes, you can learn some great stuff from the big dogs do drop into a forum from time to time. The most frequent forum dwellers are losers at actual marketing. If they put that effort into learning what they need to know in affiliate course, marketing would be their focus instead of complaining.

What can you learn from an affiliate course? Marketing strategies like these:

o How to work smart and not just work hard.
o The easiest way to make your landing page convert fast.
o Why over 90% of affiliate marketers fail to make money.
o How to take total advantage of free marketing tools online.
o How to get people to pay for information.
o Why the free way is not the right way.
o How to cash in through social marketing.
o How to locate and drive the right target market.
o How to get on the fast track to making big bucks.

You owe it to yourself to do whatever it takes to learn everything you need to know to succeed.

Marketing does work. There are affiliates raking in over a million bucks a year. That isn’t a scam, it is the indisputable truth. When you have enough of working hard, you’ll either see the light or throw in the towel. It is worth some sacrifice to get past the learning curve as a marketer. I ate peanut butter bread, Ramen noodles and frozen French fries for a week to be able to enroll in the affiliate course. Marketing with the right knowledge made it all up to me really fast. I’ll never have to eat Ramen noodles again! What about you? If you are ready to make some serious cash, get started on a solid marketing education today.